Built for home service businesses 🇺🇸

Meta ads that get your
home service business
more clients.

Reach homeowners in your service area with a clear offer. We create and manage your Facebook and Instagram campaigns, then deliver inquiries to your team for follow-up.

15 minutes. Your service, your market, and a practical next step.

  • Construction
  • Roofing
  • Plumbing
  • Cleaning
  • HVAC
  • Electrical
  • Landscaping
  • Painting
  • Pest control
  • Garage doors
  • Windows
  • Flooring
  • Remodeling
  • Pressure washing
  • Pool services
  • Fencing

Built around your next job

Good work deserves a clear path to new customers.

For established local service businesses with room for more work and a team ready to respond to inquiries.

01 · Your market

Reach the right area.

Focus on the locations you serve and the types of projects you actually want.

02 · Your offer

Make the next step clear.

Give homeowners a specific reason to request an estimate or ask about your service.

03 · Your follow-up

Turn interest into conversations.

Your team responds, confirms fit and books the next step. We use that feedback to improve the ads.

Starting without a marketing setup? Our team can build the foundations too—from your pages and lead capture to follow-up. Scope and any additional setup costs are agreed before we begin.

Best fit: you have capacity for new jobs, a defined service area and budget for both management and media. Need guaranteed sales immediately? Let's discuss expectations before you spend.

How it works

We handle the ads.
You handle the clients.

Start with a strategy call. We agree on your offer, service area, budget and responsibilities before building a campaign. You approve the ads and follow up with interested homeowners.

Review the scope and terms before you commit.

  1. 01 · Strategy call
    Make sure the campaign fits your business.

    Discuss your priority jobs, service area, available capacity and advertising budget. No payment is required to book.

  2. 02 · Before launch
    Agree on the plan. Approve the creative.

    Confirm scope, account access, billing and terms. We build your offer, ad creative and native lead form for your approval.

  3. 03 · After approval
    Launch with a clear handoff.

    Target launch: within two business days after creative approval, required access and billing setup. Meta review or account issues can affect timing.

  4. 04 · Every week
    Improve the campaign using real feedback.

    We review spend, inquiries and creative performance. Your team shares lead quality, appointments and closed jobs so decisions reflect business outcomes.

Ad examples

Your service. A clear offer. A reason to respond.

Explore sample concepts for four local service categories. Live campaigns use your approved offer and business assets, with native Meta lead forms to capture inquiries.

Turn home plans into project inquiries.

Show the kind of home your ideal customer wants, then make a project consultation the next step. We test the finished result, the offer, the homeowner’s problem, and the service scope.

Four angles we test

Hands on the lumber

The tightest crop we run. The work is the product, and the offer sits on a card that never covers the hands.

Sample concepts for fictional businesses. Not client results or performance guarantees.

Discuss my campaign

Lead delivery

From the ad
to your team.

Native Facebook lead forms capture contact details and relevant service questions. We configure text and email delivery, then test the handoff before launch. Your team contacts each prospect to confirm fit and book the next step.

  • Service needed and service areaQualification
  • Name, number and inquiry detailsLead delivery
  • A named person on your teamFollow-up owner
  • Appointments and closed jobsFeedback loop

Illustrative notifications. Not real inquiries or client results.

Illustrative weekly report · sample figures

Weekly report

Every Friday,
one email that says
how it went.

How many leads came in, what each one cost, which ad is winning, and what we changed. Written in plain English, short enough to read in a minute. No dashboard, no login.

  • Leads, cost per lead, ad spendEvery Friday
  • Which ad is winning and whyPlain English
  • What we changed and what's next3 sentences

Clarity before commitment

Know the plan before you pay.

We agree on the service area, budget, deliverables and launch requirements before your campaign starts.

  • Written scope and separate management and media budgets.
  • Account ownership, access and cancellation arrangements.
  • A named follow-up owner and a tested lead-delivery process.
  • Any performance or refund commitment explained in writing.

There is no blanket promise of sales or a fixed cost per lead. We discuss what is realistic for your business.

Pricing

One monthly plan. Built around your business.

Campaign management and creative for $1,500/month. Ad spend is separate. Discuss your goals with a specialist before you commit.

Monthly

$1,500/mo

Monthly management

For businesses that prefer a monthly plan.

What’s included

  • Offer and service-area strategy
  • 20 launch creatives, then 20 new creatives per week
  • Native Meta lead forms with service qualification
  • Campaign setup, media buying and weekly testing
  • Text and email lead-delivery setup
  • Friday performance update and next steps
  • Lead-quality review using your team’s feedback
Discuss the monthly plan
Speak with a specialist. Ad spend is separate. Payment schedule and terms are confirmed before you commit.

Example with $50/day in media: $3,000 over 30 days ($1,500 management + $1,500 media). Any additional marketing setup is scoped separately.

What to confirm before starting

Meet the founder

Andrew Soares.
Founder of Aura Scale.

Andrew Soares, founder of Aura Scale

Aura Scale was founded by Andrew Soares, bringing together a background in video production, creative work and paid advertising. His approach connects clear messaging with the practical goal of helping businesses attract new customers.

That approach shapes how our team works: understand your business, create a clear offer and keep improving with feedback from real customer conversations.

Talk to a specialist ↗

Your free 15-minute strategy call

Bring your goals.
Leave with a clear next step.

A specialist will assess whether the service fits, outline a possible campaign and explain the investment. No payment is required to book.

Have these ready

  • Your website or business profile.
  • Your service area and priority jobs.
  • Your available capacity and media budget.
Book my free strategy call ↗

FAQ

Questions before you start?

Our team can help build the foundations too, including the pages, lead capture and follow-up setup your campaign needs. We agree on the scope and any additional setup costs before starting.

Let’s plan your next campaign.

Tell us what you do, where you work and which jobs you want more of. We will discuss whether Meta ads fit your goals and what a campaign would involve.

A free 15-minute conversation. No payment required to book.